I design empathetic solutions
by identifying problems and creating user-
centric products that balance functionality,
aesthetics, impact, and business goals.
With Expertise In
Roadmap & Prioritization
Product Strategy & Leadership,
UI & UX,
User Research & Usability Testing,
Design System (VDS)

B2B SaaS Product

Last 2 year Building 0-1 to bridge the gap
between research and production. Focused
on aligning business goals, defining scope,
and enhancing product scalability.

Product Design Lead - Experience Design

View PROCESS here+

B2B SaaS Product

In HackerEarth, Helping 7.6M+ developers be better through coding contests, and data science competitions.

Improving data documentation and
navigation for better UX, with AI-integrated
widgets for personalized experience.

Product Design - Experience Design

View PROCESS here+

Online Gaming

Responsible for Console Design, where the
games originate, and the MPL Reward flow,
encouraging users to stay engaged and
play more games.

Product Design - Visual Design

B2C E-Com

B2B E-Com

Designing the 0-1 eCommerce
B2C shopping experience for
Nykaa, optimising the end-to-
end user journey across mobile
and web.

Product Design - Visual Design

Designing the roadmap for the
B2B eCommerce shopping
experience at ShopX.

UX Design - Prototype

Hospitality

Responsible for the Payment and PDP
experience, conducting extensive A/B
testing, and revamping the front desk
management system.

Visual Design Lead - Experience Design

View PROCESS here+

Spent several more years delivering various
product designs for the hospitality industry

Visual Design - Experience Design

View PROCESS here+

Wallet & Bill Pay

While studying user behaviour and
psychology, I had the opportunity to design
a mobile wallet and bill pay app for
Nigerian users, which greatly enhanced my UX skills.

Visual Design - UX Design - Interaction Design

View PROCESS here+

Discover Some of my PROCESS here+

I continuously strive to learn and update my
design skills but always prioritise Human-
Centered Design approach.
Basic Details,
Born: December 1, 1991
Location: India

Let's connect:
prajeeshkaalia@gmail.com
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